Vineyard and The Andes

Wines of Argentina’s New Brand

drink 8 comments

The Wines of Argentina has created a new promotional video with a stunning representation of what Argentina is about and what it has to offer. As the website puts it, Argentina is a country of contradictions: old and new, European and still Latin, urban and wild. Are you planning a trip to Argentina? Have a look at the immense variety of things to see and do in this land of contrasts.

The images and graphics show this gorgeous mix of the modern and the traditional, with astonishing natural beauty, authentic culture, food and wine, and a ton of pride. The final text, “overwhelming emotions: expressed to excess” really characterizes Argentina and Argentines for me. It’s part of why I’ve made Argentina my home for the last four years and why I plan to stay.

I first saw this video on The Argentine Post, an amazing resource that’s insightful yet brief.

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8 Comments To This Article… add one

  • Ria

    March 1, 2013, 6:30 pm Reply

    We carry Toneles del Sur and Inspiratto brands, small Argentina producers

  • Amy

    May 14, 2012, 5:05 pm Reply

    Hi, it is nice that new brands are being created in Argentina and Mendoza and it is still better that these brands are evolving from just small wineries to real boutique wineries with excellent wines. We are importing into California a few new wines from those boutique wineries whose winemakings put a lot of attention to detail. If you are in USA and want more info of these wines please contact us to review the wineries

  • aereal

    June 16, 2011, 10:39 am Reply

    I loved the post and i loved the comments. I was a little involved in the process of creating the new brand and i feel myself verymuch identified with the concept.
    Some of the pictures of the video are mine, so i little bit of proud on that.
    Argentina is a hard place to leave, specially if you ar born there, as it is my case.
    Cheers from hong kong


  • Angela @SanTelmoLoft

    June 16, 2011, 1:14 pm Reply

    Hi Aereal…. thanks so much for taking the time to comment. You should be very proud. It’s a great concept and those photos… wow! Congrats!

  • Ana

    June 15, 2011, 10:42 pm Reply

    I came across this via Katie’s post on Facebook. I don’t know if it was the music or the images or what but I teared up a bit. Such a succinct but accurate description. And the photos are movingly beautiful too. Thanks for sharing.

  • Angela @SanTelmoLoft

    June 16, 2011, 1:13 pm Reply

    Couldn’t agree more. So interesting the effect it had on you, Ana. They clearly did a great job!

  • Katie

    June 15, 2011, 10:25 pm Reply

    Angela, thanks for sharing this beautifully-produced video. It really does capture, simply and elegantly, the essence of Argentina as a land of (sometimes frustrating!) contradictions.

  • Angela @SanTelmoLoft

    June 16, 2011, 1:12 pm Reply

    Hey there… glad that you agree. I even think they sort of picked up on those sometimes frustrating parts. After all, it all comes in one package.

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