Wines of Argentina’s New Brand

Andes Mountains and Vineyards

by Angela @SanTelmoLoft on June 15, 2011 · 6 comments

in drink,know

The Wines of Argentina has created a new promotional video with a stunning representation of what Argentina is about and what it has to offer. As the website puts it, Argentina is a country of contradictions: old and new, European and still Latin, urban and wild. Are you planning a trip to Argentina? Have a look at the immense variety of things to see and do in this land of contrasts.

The images and graphics show this gorgeous mix of the modern and the traditional, with astonishing natural beauty, authentic culture, food and wine, and a ton of pride. The final text, “overwhelming emotions: expressed to excess” really characterizes Argentina and Argentines for me. It’s part of why I’ve made Argentina my home for the last four years and why I plan to stay.

I first saw this video on The Argentine Post, an amazing resource that’s insightful yet brief.

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{ 6 comments… read them below or add one }

Katie
Twitter:
June 15, 2011 at 10:25 pm

Angela, thanks for sharing this beautifully-produced video. It really does capture, simply and elegantly, the essence of Argentina as a land of (sometimes frustrating!) contradictions.

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Angela @SanTelmoLoft June 16, 2011 at 1:12 pm

Hey there… glad that you agree. I even think they sort of picked up on those sometimes frustrating parts. After all, it all comes in one package.

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Ana
Twitter:
June 15, 2011 at 10:42 pm

I came across this via Katie’s post on Facebook. I don’t know if it was the music or the images or what but I teared up a bit. Such a succinct but accurate description. And the photos are movingly beautiful too. Thanks for sharing.

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Angela @SanTelmoLoft June 16, 2011 at 1:13 pm

Couldn’t agree more. So interesting the effect it had on you, Ana. They clearly did a great job!

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aereal
Twitter:
June 16, 2011 at 10:39 am

I loved the post and i loved the comments. I was a little involved in the process of creating the new brand and i feel myself verymuch identified with the concept.
Some of the pictures of the video are mine, so i little bit of proud on that.
Argentina is a hard place to leave, specially if you ar born there, as it is my case.
Cheers from hong kong

Aereal

Reply

Angela @SanTelmoLoft June 16, 2011 at 1:14 pm

Hi Aereal…. thanks so much for taking the time to comment. You should be very proud. It’s a great concept and those photos… wow! Congrats!

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