Feliz Dia del Boludo!

What’s a boludo, you ask? It’s basically an idiot, someone who’s not very bright. But the campaign for Dia del Boludo is doing its best to assert another definition: a boludo is someone who follows the rules. The opposite is a vivo, someone who’s clever and likely a cheat. Vivos look for opportunities to take advantage of others typically by breaking the rules.

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Argentina’s Passion for Soccer

Just what is it about soccer and the World Cup that makes people all over the world go crazy? I think Argentinean commercials do a great job of explaining the madness to those who just don't get what this soccer craze is. Watch these two ads with the ones we posted last week and two weeks ago, and I hope you'll start to feel the craze, too (and root for Argentina on Sunday!)

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Vamos, Argentina!

During World Cup matches, this tenth largest city in the world is silent and ghostlike. Want to know why they love it so much? We translate an ad about Argentinean futball and point out the cultural clues that help you understand why soccer is as great a passion as tango.

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Argentine Flag
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World Cup Watching in Buenos Aires

You can watch the World Cup matches in Plaza San Martin on the big screen. Bring your blue and white flags or jerseys and join the world's best fans. Vamos, Argentina!

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About Us

San Telmo Loft is a boutique vacation rental service in Buenos Aires. We've hand picked each apartment in our small collection so that you don't have to spend hours weeding through the blah and mundane. Quirky and stylish, comfortable and quiet (a big plus in this noisy city), each listing is well-located and comes with our stamp of approval.

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